Social Media Engagement

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Engagement is one of the most important parts of any social media strategy but are you doing it right? Social media engagement is the interaction between people and brands on social networks. For example, on Facebook, engagement includes likes, comments and shares.

NM Incite’s “State of Social Customer Service Report” claims that 71% of consumers who experience a quick and effective brand response on social media are more likely to recommend that brand to others. That compares to just 19% of customers who do not receive a quick response.

Responding to your customers and consumers is key in creating sales. Turning customers into advocates for you brand is key to engagement and long-term sales and brand loyalty.

If you don’t have this following yet, it is VERY important to be aware of the media and look for sales opportunities. Social media monitoring or social media listening is a great way to do this. It is the act of monitoring what people are saying on social media about your business and the issues that affect it. This can be done by tracking hashtags, using management tools like Klout and Hootsuite and following people who are talking about the same thing as you.

Other users news articles, blog posts and tweets can all be opportunities to promote your brand and show how relevant it is. Tweet at them and share their content.

Take your time to reach out to people and they will reach back to you.

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The best way to successfully sell on social media

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  1. Personalize messages: instead of spamming more than ten seconds into tweets and posts. In addition, work on personalizing pitches it to reporter and blogger you think will be interested in your product
  2. Speak with human voice instead of the voice of mission statements brochures and marketing pitches
  3. Don’t for get the relations in public relations. Make relations with other users on Twitter, Tumblr or whatever social media outlet
  4. Regardless of age or fear keep up with technology because it is a job requirement!
  5. Social media and PR are mutually exclusive. This means you are all PR reps for your business
  6. Create two-way communication. Follow up with people who tweet at you. Tweet at people who you think would be interested in your product
  7. BE ENGAGED in social media

Twitter Basics

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Twitter:

  • Tap into existing traffic
    • It’s good to get creative but also identify keywords and hastags that are relevant, or make up your industry or market
      • Hashtages are tags that act as a hyperlink to all recent tweets including that hashtag. Use hashtags intelligently-don’t over-# of your tweets
    • Create a great bio
    • Organize twitter lists
    • Listen before you tweet
    • Create and tweet great original content
    • Summarize and curate great content
    • Pair tweeting with blogging
    • The best content stories are those that:
      • Reads like my life experience
      • Relates to my life experience
      • Speaks to me in my language
      • Something that makes me want to share them with my friends
  • How to share
    • The Re-tweet
      • Use the retweet button
      • Copy and paste into a new tweet
      • It’s a good practice to add your own thoughts
    • The modified tweet
      • MT @username (modify or cut down the original tweet)
    • Quote a tweet
      • Inserts “quotes” around the tweet, so you could add your own comment while attributing the original tweet to it’s author
    • Always attribute a tweet to it’s rightful author
  • Engagement- We want high engagement
    • Create content based on your content
    • Networking
    • Engage in conversation and sharing with one another
    • Comments, number of mentions, imbedded content in your sight
  • When to post
    • Tweet Saturdays and Sundays
      • 17% increase in engagement rate compared to weekdays
      • short and sweet but long tweets are OK because people may retweet the entire thing
      • hashtags are great but don’t use random ones. Search a hashtag first to see who is using it and for what.

Let’s Talk About Twitter

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Twitter is micro-blogging. It is what you would do on a blog but instead it is done in 140 characters.

Twitter has also had a major impact on businesses as brands find a new way to reach their fans- in social media and on their smartphones. Twitter has become a tool that businesses large and small can use to reach their target market, provide customer service and share their unique content and more.

Twitter embodies the idea of two-way communication between brands and their consumers. Twitter makes it easy for people to complain, compliment and ask questions about products, brands and services. Two-communication gives consumers power that they never had before; but how can we as a brand utilize this power that is not our own?

By being willing to listen and actively responding. Most people do not listen with the intent to understand; they listen with the intent to reply. DO NOT DO THAT. Understand the concern with a product or service and respond accordingly. Always be transparent in your tweets. Do not delete anything, if you did something wrong admit it but do not delete. Users will be more likely to trust you. Engage with users, professionally. Be willing to ask followers questions and for feedback. You may get some negative backlash but if you handle it with grace you will always come out looking professional.

Be authentic. If you claim to be a skin care expert be that! Know your product and be willing to take criticism and concerns from users as an expert in your field would. However, do not use jargon and speak with a human voice. Do not sound automated when replying or tweeting. Especially be careful about this when scheduling tweets.

The more you tweet and the more time you spend online, the greater media presence you will have. However remember with great “power” comes great responsibility. The more of a presence you have on social media the more people will watch you.

In regards to content, do not just pitch or sell your product. Make it worthwhile to use your product and make it worthwhile to follow you. Create content that is informational and contributes to the overall conversation of skin care. Create content that reflects the overall mission of your brand.

The best content tells a personal story. What is your story with your brand? Why do you feel passionate about it? Why do you sell it? How has it changed your life or the life of the people you sell it to?

The best way to do that is to tap into a market that already exists. An example of this would be using common hashtags that are used in your conversation. Create a great twitter bio, make sure your twitter bio shows exactly who you are. Every word is sacred so do NOT have unnecessary words in the bio or in your tweets.

THINK BEFORE YOU TWEET…

  • Do I really want my followers to read that?
  • Will this increase my following?
  • Am I providing something of value, whether it’s newsworthy or a joke
  • Will it help my brand
  • Can it hurt me? Damage my business or brand’s reputation
  • Am I insulting someone or a group of people
  • Does this belittle or make light of a serious situation
  • Is this a rumor, lie or gossip
  • Is this accurate? Are the facts from a credible source?
  • Don’t be the individual or company ridiculed for spreading a myth

While it is always important to have your own content don’t be scared to share other users tweets, links and pictures. Don’t be scared of the re-tweet button. However if possible, it’s a good practice to add your own thoughts. This is called a modified tweet, MT @username (modify or cut down the original tweet). You can also quote a tweet by inserting “quotes” around the tweet, so you can add your own comment while attributing the original tweet to it’s author. ALWAYS ATTRIBUTE A TWEET TO ITS RIGHTFUL AUTHOR.

Twitter is one social media platform but is not the only platform you should be using. However, twitter is a great platform to curate all of your content. Tweet links to your YouTube video or the blog posts on tumblr. Pairing great tweeting with great blogging and you will be golden.

Why the Walking Dead Social Media is Very Much Alive

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AMC’s the Walking Dead is one of the most watched shows on television. According to the New York Time’s, the Walking Dead averages a whooping 7.7 million viewers during their mid-season premier. These viewers are more than just watchers, they are engagers. The Walking Dead using many different social media tactics to get viewers and other people talking about their show.

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Hashtags based around death, gore and zombies usually are not a key component to a successful social media campaign. However, for the Walking Dead it works. The Walking Dead has 2.43 million Twitter followers. They are successful in engaging with users because they use multiple hashtags. The traditional #TheWalkingDead and one that is centric to the episode. #TheWalkingDaughter,#visionaryleader and #OneLeggedHershal are just a few examples of their clever hastags. The use of episode centric hashtags allows for an ongoing social conversation during the episode, and after. In addition to hashtags, the Walking Dead’s Twitter engages with fans well by using retweets, giveaways and calls to action.

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In additional to Twitter, the Walking Dead’s Facebook also garners a large audience. Their Facebook page has 26,730,378 likes. Their Facebook page post interviews, behind the scenes and artwork related to the show.While the content posted on Facebook is different than that of Twitter, the message is consistent.

AMC also created a Facebook game to go along with the show. AMC’s Walking Dead Social Game has 500,000 players. The game allows users to try and survive their own zombie apocalypse.

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The age group for viewers of the Walking Dead range from 18-49. This is a huge demographic to try to engage with. That is why is important the Walking Dead has a social media presence on multiple platforms and in creative ways.

In addition to social media, the Walking Dead has a recap session after every episode called Talking Dead. AMC advertises the talk show during commercial breaks for the Walking Dead. AMC also tweets and asks users to tweet during the Talking Dead with the hashtag #TalkingDead.

The Walking Dead’s social media strategy perfects social television and sets the bar high for the rest of the television industry.