Twitter is micro-blogging. It is what you would do on a blog but instead it is done in 140 characters.
Twitter has also had a major impact on businesses as brands find a new way to reach their fans- in social media and on their smartphones. Twitter has become a tool that businesses large and small can use to reach their target market, provide customer service and share their unique content and more.
Twitter embodies the idea of two-way communication between brands and their consumers. Twitter makes it easy for people to complain, compliment and ask questions about products, brands and services. Two-communication gives consumers power that they never had before; but how can we as a brand utilize this power that is not our own?
By being willing to listen and actively responding. Most people do not listen with the intent to understand; they listen with the intent to reply. DO NOT DO THAT. Understand the concern with a product or service and respond accordingly. Always be transparent in your tweets. Do not delete anything, if you did something wrong admit it but do not delete. Users will be more likely to trust you. Engage with users, professionally. Be willing to ask followers questions and for feedback. You may get some negative backlash but if you handle it with grace you will always come out looking professional.
Be authentic. If you claim to be a skin care expert be that! Know your product and be willing to take criticism and concerns from users as an expert in your field would. However, do not use jargon and speak with a human voice. Do not sound automated when replying or tweeting. Especially be careful about this when scheduling tweets.
The more you tweet and the more time you spend online, the greater media presence you will have. However remember with great “power” comes great responsibility. The more of a presence you have on social media the more people will watch you.
In regards to content, do not just pitch or sell your product. Make it worthwhile to use your product and make it worthwhile to follow you. Create content that is informational and contributes to the overall conversation of skin care. Create content that reflects the overall mission of your brand.
The best content tells a personal story. What is your story with your brand? Why do you feel passionate about it? Why do you sell it? How has it changed your life or the life of the people you sell it to?
The best way to do that is to tap into a market that already exists. An example of this would be using common hashtags that are used in your conversation. Create a great twitter bio, make sure your twitter bio shows exactly who you are. Every word is sacred so do NOT have unnecessary words in the bio or in your tweets.
THINK BEFORE YOU TWEET…
- Do I really want my followers to read that?
- Will this increase my following?
- Am I providing something of value, whether it’s newsworthy or a joke
- Will it help my brand
- Can it hurt me? Damage my business or brand’s reputation
- Am I insulting someone or a group of people
- Does this belittle or make light of a serious situation
- Is this a rumor, lie or gossip
- Is this accurate? Are the facts from a credible source?
- Don’t be the individual or company ridiculed for spreading a myth
While it is always important to have your own content don’t be scared to share other users tweets, links and pictures. Don’t be scared of the re-tweet button. However if possible, it’s a good practice to add your own thoughts. This is called a modified tweet, MT @username (modify or cut down the original tweet). You can also quote a tweet by inserting “quotes” around the tweet, so you can add your own comment while attributing the original tweet to it’s author. ALWAYS ATTRIBUTE A TWEET TO ITS RIGHTFUL AUTHOR.
Twitter is one social media platform but is not the only platform you should be using. However, twitter is a great platform to curate all of your content. Tweet links to your YouTube video or the blog posts on tumblr. Pairing great tweeting with great blogging and you will be golden.